The primary goal of any business is to gain profits and Revenue. And, the direct way to gain profits or revenue is by the increased number of customers. A brand or company will earn a good customer base, only if it provides quality products and services. Sometimes, the company will think it is doing the best, but the customers will have certain negative feedbacks or points on improvements that are to be made on products and services. But unfortunately, the company might not exactly know what is the issue or area that requires improvement.
Customer satisfaction surveys will help the company or brand know what the customers think of their products and services. Customer satisfaction surveys come with multiple questions based on the products and services provided by the company. A customer will be asked to answer these questions honestly, without any bias. The questions will be based on the product or service quality, customer satisfaction, staff behavior, store ambience, etc.
The answers from the customer satisfaction surveys will be reviewed and analyzed by the company to identify the areas that need improvement. The company will consider both positive and negative feedback and make appropriate changes. This will result in the betterment of their products and services and increased customer satisfaction. Increased customer satisfaction will result in better sales and revenue.
With the help of Technology, customer satisfaction surveys are easily conducted by companies online. As almost everyone owns a smartphone or laptop these days, the customers can take up the survey online. Many Brands and companies provide rewards and exiting prices for the participants of the survey once they finish the Survey. This is a great strategy by companies to attract a large number of people to participate in the survey.
Customer satisfaction surveys increase the loyalty of customers to a particular brand. It is direct communication between a customer and a company. In the survey, the company can ask personal and unique questions to the customers. In this article, let us look at the customer satisfaction survey of White Castle.
WHITE CASTLE – INTRODUCTION
White Castle is one of the popular fast-food restaurant chains in the United States. White Castle is well regarded in the US because it is one of the very first fast-food chains in the US. You can find White Castle stores in mid-western, mid-Atlantic and other parts of the US. You can find yummy and delicious hamburgers in White Castle. Apart from Burgers, White Castle also offers an exclusive breakfast menu. The breakfast menu can be accessed any time of the day.
‘What you crave’ is the popular slogan of White Castle. Earlier in the 1940s, the burgers in White Castle cost just about five cents. Since then, the brand is known for offering quality and affordable food. White Castle has created a guest satisfaction survey. The guest satisfaction survey is nothing but a customer satisfaction survey. The survey is created by White Castle to know the feedback of customers about its food and store.
Customers can answer questions about the food, quality store ambience, cleanliness, staff behavior, and many more in the White Castle Customer satisfaction survey. Before going to the steps to attend the White Castle Customer satisfaction survey, let us look at the rules and guidelines to take part in this survey.
Guidelines to take part in White Castle customer satisfaction survey
Follow the below instructions to take part in the White Castle Customer satisfaction survey.
- The first and foremost requirement is, you should have recently visited one of the White Castle stores and purchased something. You will be provided with the purchase receipt. Keep this purchase receipt safe. You will need it to enter the customer satisfaction survey online.
- Next, make sure you have a device with an internet connection to attend the online survey. Any device is fine. You can use a computer or laptop, smartphone, or tablet. Ensure the internet connection is stable and uninterrupted.
- The customer satisfaction survey of White Castle is available in English and Spanish language. Therefore, you should be able to read and understand the English or Spanish language to take part in the survey. If you do not know English or Spanish language, then you will not be able to attend the survey.
- Only one person per receipt can attend the customer satisfaction survey. The family members or friends of that particular individual cannot participate in the survey with that one receipt. For each participant, a separate receipt is required.
- The employees of White Castle and their family members or friends cannot take part in the survey.
- The prize offered by White Castle at the end of the survey cannot be transferred or negotiated. The price has to be accepted as given. The prize may be an offer, discount, cash prize, free food item or rewards. You cannot negotiate or transfer the price.
Now, let us look at the steps to participate in the White Castle customer satisfaction survey.
How to participate in the White Castle guest satisfaction survey?
The guest satisfaction survey of White Castle can be attended online. You will just need to spare 5 minutes of your free time to attend the survey. You don’t need to be tech-savvy to attend the survey. It is pretty easy and can be attended by anyone with basic tech knowledge.
Follow the below steps to successfully take part in the White Castle Customer satisfaction survey.
- Step 1 – From your device browser, Go to the official site customer satisfaction survey site of White Castle www.whitecastle.com/survey. You can use any browser, but Google Chrome is highly recommended for its ease of use.
- STEP 2 – Now, you will see the survey page as shown below. From the language options, select your suitable language.
- STEP 3 – Then, press the right arrow button. You will be asked to type the survey code.
- STEP 4 – You can view the survey code from your recent White Castle purchase receipt. The survey code will be in six digits and you can find it below the restaurant phone number in the receipt.
- STEP 5 – Now, you will be taken to the survey questions page. Answer all the questions honestly, without skipping any. The questions will be in multiple-choice format and some will be in textbox format. You will be asked to directly type your answer in the text box. Make sure you answer all the questions. After completing all the answers, you can submit the survey.
- STEP 6 – Once you submit the survey, the company will send you a validation code. You can keep this validation code safe and use it when you visit White Castle restaurant next time.
You will be offered a discount or Prize, according to the company policies.
You have completed the White Castle guest satisfaction survey.
If you want to Access the online visual guide of White Castle Guest Survey, you can watch it in this YouTube video
We believe you now know how to participate in the White Castle Customer satisfaction survey. If you know anyone who might get benefited from this article, you can share this with them. If you have any doubts or queries regarding the survey, you can contact the customer support team of White Castle.