Cracker Barrel’s Customer Satisfaction Survey

Customers are the pillars of a successful company. Without a loyal customer base, a company cannot thrive in the market. Companies or organizations of all sectors solely earn profits and revenue based on customer satisfaction. It is almost an impossible job for a company to measure customer satisfaction. With thousands and lakhs of customers, a company cannot manually get feedback from every single person. As a solution to this, customer satisfaction surveys were created.

What are customer satisfaction surveys?

Customer satisfaction surveys or customer feedback surveys are online questionnaires created by companies to get feedback from the customers about the company’s products and services. As these surveys are available online, it is easy for people to access the survey and record their feedback. 

The survey questions will be based on customer satisfaction with the company’s products/services. Through the answers received from the survey, the company will analyze customer feedback and make improvements on the areas required. Both positive and negative feedback will be received from the company and analyzed. 

Customer satisfaction surveys serve as a direct conversation between the company and consumers. It is a great opportunity for brands to know what customers feel about their products. Also, as the survey is online, it allows numerous people to attend the survey and give honest feedback.   

In this article, we will look at the customer satisfaction survey of Cracker Barrel. 

Cracker Barrel – INTRODUCTION

Cracker Barrel’s Customer Satisfaction Survey

Cracker Barrel is a popular restaurant chain in the United States. Founded in 1969, it is one of the oldest and most renowned restaurants in the US. You can find traditional Southern cuisine in Cracker Barrel. In 1969, the first store of the restaurant chain was in Lebanon, Tennessee. 

Cracker Barrel has numerous corporate offices in different parts of the US. The products in the stores of Cracker Barrel are available at competitive prices as per market standards. The place is best known for serving home-cooked meals. If you are too busy and not interested to buy takeaway food items, you can opt for Cracker Barrel’s meals, as they are of commendable quality.

Both vegetarian and non-vegetarian meals are available in Cracker Barrel. The meals cater for the needs of people who are looking for a healthy diet. 

The restaurant chain has created a customer satisfaction survey to get the feedback of customers about its food items and store environment. The survey is available online and pretty easy to attend. If you have any constructive or criticizing feedback about Cracker Barrel, you can take up the survey to record your opinions. 

You don’t have to be tech-savvy to attend the survey. The survey requires a few basic criteria, which we have listed below. Check out the survey requirements before you attend the survey.

Requirements for Cracker Barrel customer satisfaction survey

Before participating in the customer satisfaction survey of Cracker Barrel, go through the below instructions. 

  1. The customer satisfaction survey of Cracker Barrel is available online. So, to attend the online survey, you will require a device with a reliable internet connection. You can use your smartphone, laptop, PC or tablet to attend the survey. Make sure the browser you use is compatible. Google Chrome is recommended. 
  2. You should have recently visited one of the stores of Cracker Barrel and purchased something. Keep the purchase bill safe, as it is necessary to enter the survey.
  3. Basic knowledge of the English language is necessary to attend the survey, as the questions are available in English. 
  4. You should be above 18 years old to take up the survey of Cracker Barrel. Individuals below 18 years of age are not eligible to participate in the survey.
  5. The employees of Cracker Barrel cannot attend the customer satisfaction survey. The friends and family members of the employees are also not eligible to participate in the survey.
  6. Only one individual per purchase bill can attend the survey. 

At the end of the survey, if you’re lucky, you may even stand a chance to win a prize or reward. 

Now, let us jump to the steps to attend the Cracker Barrel customer satisfaction survey.

Steps To Participate In Cracker Barrel Customer Satisfaction Survey

Keep your device, internet connection, Cracker Barrel purchase bill ready before you begin the survey. Once you have them all, follow the below steps:

  • STEP 1 – From your device browser, go to the customer satisfaction survey site of Cracker Barrel. Here is the survey site
  • STEP 2 – You will see the survey page appear. 
  • STEP 3 – You can see the login page and also see the SMG Terms of service, SMG Privacy Policy, and Sweepstakes Rules at the bottom right corner. Click these options if you want to read info related to them.
  • STEP 4 – As you can see above, enter the access code from your purchase receipt in the given field. Choose the correct time. Press the Start button.
  • STEP 5 – You will be redirected to the survey page. Answer all the questions given in the survey. Give honest feedback. 
  • STEP 6 – After completing all answers, submit the survey.
  • STEP 7 – After you complete the survey, you will be given a chance to participate in a survey contest to earn rewards or prizes. Enter sweepstakes and try out your luck.

In case, if you had won anything, you will be shown info related to that. If you didn’t win anything, try your luck next time. 

If you didn’t know, the Cracker Barrel customer satisfaction survey can also be attended by phone.

How To Attend Cracker Barrel Customer Satisfaction Survey Through Phone?

To attend the Cracker Barrel customer satisfaction survey by phone, dial 800-467-0047. You will be asked your details for verification. This is to verify if you are a true customer of Cracker Barrel. After verification, the survey questions will be asked over the phone. Follow the instruction on call to attend the survey and answer all the questions genuinely. Answer questions one by one patiently to complete the survey. 

After completing the survey, submit it and the call will be automatically cut. If you have won a prize you will be notified. You will be asked to provide your contact details to notify you regarding the prize. 


Why customer satisfaction surveys are considered important?

Customer satisfaction surveys increase customer loyalty to the brand. Especially, when a company offers exciting prizes and rewards, the customers will get a natural positive feeling about the brand. The quality of products and services will also be improved to a good extent after analyzing the survey results. This is why customer satisfaction surveys are gaining increasing popularity in recent times.  

It is largely preferred by food brands to know honest opinions from their customers. As the surveys are easily accessible, it is convenient for the brands to access more people from one platform. 

Cracker Barrel offers rewards, prizes and sometimes even cash prizes to lucky customers attending the survey. The important part about customer satisfaction surveys is the participant has to answer all the questions genuinely and honestly. Transparency is much appreciated, as the sole purpose of the survey is to record both positive and negative feedback of the customers and use it for improvement of the company’s services.